Driving the right traffic to your business (SEO for Tourism) - Digital Tourism Scotland

22 November 2016

How many ways can your audience find your tourism business? Or indeed, how might you find them? In this session we will cover:

♦ Search Engine Optimisation (SEO) – in plain English in an easy to follow format with a useful template to use for ongoing SEO tasks
♦ Mobile Search – how your website may appear or list on mobile devices
♦ Review Platforms (e.g. TripAdvisor) and other referral sources
♦ Google My Business
♦ Google Advertising
♦ Social Media Advertising
♦ Google Plus – how your page and posts can increase visibility
♦ How tourists are using search and technology to facilitate their travel

Digital Tourism Scotland events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.

To register your interest and book your place, click here

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