Events

Creating Compelling Written Content for Digital Marketing- Digital Tourism Scotland

22 November 2016

What is “compelling content”?

In this session we will help delegates determine the sort of content they should be producing for social and digital media platforms to engage their visitors.

This workshop focuses on blogging, social media posts, user experience, hashtags and search optimization all of which contribute to the creation of compelling content.

Delegate outcomes include learning:

♦ Where can you source engaging content?
♦ How import is a Digital Strategy and how can you create one (we have a tailor made methodology for Tourism!).
♦ Blogging and the benefits.
♦ Readability and Reading Age – why this matters.
♦ How to get started with blogging.

This workshop focuses on written content

Digital Tourism Scotland events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.

To register your interest and book your place, click here

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