Ensure your Social and Digital Media activities are part of a carefully thought out marketing plan which is tailored to target the customers you want, match your goals, and that you can measure the return on your investment.
This workshop will support you in the development of an actionable social and digital media-marketing plan.
Working in a small group with a tutor using pre-prepared templates, delegates will:
1. Learn how social and digital media work in satisfying customer needs
2. Build the business case for using social media
Digital Tourism Scotland events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.
To register your interest and book your place, click here