Doing Business in the USA

21 September 2017

How to make your move into lucrative USA markets

If you are a dynamic business with ambitions to grow, this seminar presents a great opportunity to get some hard facts about why trading with the USA could be a strong move for your business. The knowledgeable advice will detail what opportunities there are for your business, how your company can make the most of these, and what support is available to help you grow internationally.

Date: Thursday 21st September
Time: 9am to 1pm followed by a networking lunch and one to one meetings
Location: Kingsmills Hotel, Inverness
Cost: Free to attend

Why USA?

As Scotland's top international trading partner, the USA is worth £4.6b pa, accounting for around 16% of all our export activity. With four time zones across 50 states, the USA should be viewed as a group of regional markets, with different characteristics and business practices - offering a rich variety of business opportunities across a wide range of key sectors.

What can I gain from the workshop?

  • Discover valuable insights into Scotland’s top export market from people with practical experience of trading with the USA

  • Identify opportunities for your business

  • Get to grips with essential legal and financial knowledge

  • Find out how to join Scottish Development International’s market visit in November

  • Learn more about available support to grow your international business

  • Request a one-to-one advisory meeting with key speakers

  • Capitalise on networking opportunities with like-minded companies

Speakers include:

  • Susan Wilson - Principal Officer, USA Consulate
  • Martin Johnson - Regional Head of International Trade, Highlands and Islands Enterprise
  • Allan Hogarth - Scottish North America Business Council
  • Tracey Ginn - GlobalScot 


9.00 Registration & coffee
9.30 Intro & welcome – Martin Johnson, Regional Head of International Trade, Highlands & Islands         Enterprise
9.40 Welcome – Allan Hogarth, Scottish North America Business Council (Brief introduction to state         representatives: Kaitlyn McKay - Iowa, Morgan L. Pierstorff - Kentucky, Richard Kilner -                   Pennsylvania)
9.50 Keynote speaker - Susan Wilson, Principal Officer US Consulate
10.05 Market overview and sectoral opportunities – Mark Newlands, International Operations                   Director, Scottish Development International

**Breakout session for tourism businesses **

All other sectors:

10.30 Financial considerations – Ben Shappell, Senior Manager, RSM
10.40 Legal considerations – Tracey Ginn, Partner, MBM Commercial LLP/GlobalScot
11.00 Panel discussion – opportunities and challenges


  • • Allan Hogarth
  • • Susan Wilson
  • • Mark Newlands
  • • Ben Shappell
  • • Tracey Ginn
  • • Richard Kilner

11.20 Coffee break
11.40 Case study – Heather McDonald, Founder, Wooha Brewing Company
11.55 Case study – Gilpin Bradley, Managing Director, Wester Ross Salmon
12.10 Panel discussion – routes to market and support available


• Mark Newlands (SDI)
• Stewart Miller (export adviser)
• Tracey Ginn (GlobalScot)
• Heather McDonald
• Gilpin Bradley
• Morgan Pierstorff

12.45  Exporting support – Martin Johnson
1.00 Networking lunch
1.30-3 One to one meetings

**Agenda for the Tourism breakout session**

10.30 – 11.20

Market overview and insights - Christina Bruns - Senior Market Manager for the Americas, VisitScotland – 20 mins
Questions – 10 mins
Case study – TBC -  10 mins
Support from HIE – Moira Unwin, export adviser for tourism – 5 mins

One to ones

• Ben Shappell/Alistair Dickson
• Tracey Ginn
• Richard Kilner
• Morgan Pierstorff
• Kaitlyn McKay
• Moira Unwin (tourism only)
• Jim Anderson (food & drink, non SDI)
• Stewart Miller (other sectors)

As well as the advantages of learning from excellent speakers, you’ll get your questions answered by an expert panel. You’ll also hear a first-hand case study from Wooha Brewing Company’s Heather McDonald, who is already doing substantial business across the Atlantic and will be sharing her knowledge, experience and top tips for exporting success.

Delivered by Highlands and Islands Enterprise in partnership with the Scottish North American Business Council (SNABC), this event offers a fast-track, content-rich, practical introduction to international trading opportunities in the USA.

This event is part funded through the European Regional Development Fund in partnership with Scottish Development International and Highlands and Islands Enterprise.

Secure your place and get the insights and confidence to make it happen in the USA for your business.

Book Now >


This event is delivered by Highlands and Islands Enterprise, in partnership with Scottish Development International and is part funded through the European Regional Development Fund.

For other courses and advice on international trade visit 

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