Events

The SME China Forum 2016

21 September 2016

Now in its fourth year, the SME China Forum is coming to Scotland for the first time in 2016.

The event is a platform for peer-to-peer exchange of experience between SMEs exploring the China market.

No matter whether your business is in gaming, food and drink, tourism, low-carbon, healthcare or engineering, there’ll be something of interest for you as its themes address issues that affect any business working with China.

Previously held in Manchester (2013), Birmingham (2014) and Nottingham (2015) the 4th SME China Forum will be held at Celtic Park in Glasgow, Scotland on 21 September 2016.

Agenda

  • 9:15am: Opening plenary - Paul Lewis, managing director of international operations, Scottish Enterprise and Scottish Development International 
  • 10:00am:  China market entry strategies, As China’s economy continues to modernize new opportunities are opening up for Scottish companies across many sectors. However, China remains a challenging market for first-time exporters. During this session three SMEs will share their experiences on how to approach the market for the first time, with practical tips on setting-up, finding partners and other issues.
  • 10:50am:  Refreshment break/networking
  • 11:05am:  China digital opportunity, With 721 million internet users, China is the world’s largest and fastest growing digital consumer market. Cross-border ecommerce is booming, while widespread mobile penetration makes it easier to target Chinese consumers through digital means than even before. Leading experts will share their expertise on how SMEs can develop an effective digital strategy to target and sell to Chinese consumers most effectively.
  • 11:55am:  China outbound - SME investment panel, Chinese outbound M&A investment in the first 6 months of 2016 exceeded the entire amount of deals during the whole of 2015 ($111 billion). China’s new drive towards acquiring technologies and assets from overseas represents a potential opportunity for British SMEs looking to find strategic Chinese partners. This session will explore potential for securing investment from China, where China is looking to invest, how to identify investors and cultural and practical issues.
  • 12:45pm:  Closing comments
  • 1pm:  Networking lunch
  • 2pm:  Breakout workshops and meetings
  •    1. Intellectual Property workshop
    Chinese outbound M&A investment in the first 6 months of 2016 exceeded the entire amount of deals during the whole of 2015 ($111 billion). China’s new drive towards acquiring technologies and assets from overseas represents a potential opportunity for British SMEs looking to find strategic Chinese partners. This session will explore potential for securing investment from China, where China is looking to invest, how to identify investors and cultural and practical issues.
  •    2. Royal Mail TMall ecommerce workshop
    Are you interested in selling directly to 400 million Chinese shoppers? Royal Mail store on Tmall Global offers a fast track opportunity to access the China market. Join this workshop to learn how about this quick, simple and cost-effective market entry solution for SME consumer brands.  
  •    3. SME investment pitching session
    In partnership with Scottish Enterprise - The Asia Scotland Institute, Informatics Ventures and WeAreTheFuture are combining forces to take a group of 10 of Scotland’s most exciting technology companies to China to meet commercial contacts and investors. Ahead of their visit in mid-October, this afternoon Investor Showcase will act as a key step in their training programme designed to hone their propositions for a Chinese audience. The format of the session will see the 10 tech companies presenting, with interpretation, to visiting Chinese investors, with opportunity for one-to-one meetings afterwards.
  •    4. One-to-one business advisory sessions
    Pre-arranged one-to-one business clinics with China market experts (including CBBC, SDI, Bank of China and other service providers).
  • 4pm  Finish

Full programme and speaker details on the SME China Forum website

Register for the event

 

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