There is no question that Scotland’s coast and waters are a key part of the Scottish tourism experience, and that Scotland offers spectacular sailing and boating for all abilities - but are we making the most of it? Could we be doing more to encourage longer stays and more spending by offering an even better experience? In March 2015 a marine strategy, ‘Awakening the Giant’, was launched which highlights a market full of opportunities for growth. So, what are the practical things you can do to awaken your giant?
This session will drill down on the practical things you could do in your business to make the most of the opportunities marine tourism presents. Whether visitors are kite surfing or sailing they will be looking for authentic experiences. Our experts will share practical tips on how they target this market, their experiences on what marine tourists look for and the reasons behind their success.
Bridgeen Mullen, Portavadie Marina
Charming Bridgeen from Ireland is the Head of Sales and Marketing at Portavadie Marina. She has a wealth of experience in tourism after previously working as the business development manager for the luxury Hotel du Vin, the head of hospitality and events at the Royal Yacht Britannia and event manager at Gleneagles Hotel. Bridgeen has brought her experience to the beautiful Portavadie marina.
Built in 2010 Portavadie Marina now has world class marina facilities, holiday accommodation, shopping, wellbeing treatments, bars and restaurants. This summer Portavadie will be opening their newly built spa and leisure centre, a very exciting addition to the already world class facilities.
Rob Brown, Stramash
Rob comes from a family of Mountain Leader award holders. Naturally hill walking and mountaineering have always been an important part of his life. Since gaining a degree in Sport Science from The University of Leeds, he has worked for various outdoor companies throughout the UK.
Rob has been the outdoor learning and adventure practitioner at Stramash for just over a year now, Stramash delivers high quality outdoor learning, outdoor activities, expeditions and outdoor sports development. Adventure, exploration, learning and challenge are all part of what Stramash strives to give their customers.
A self-confessed “Jack of All” Rob loves being outside and active on bike, in sea and white-water kayak, by foot and climbing in both winter and summer.