Google, social media and YouTube analytics are all advanced technologies which can help you measure how your business is performing online. By using these tools, you’ll be able to gather vast amounts of data and get right to the core of what works for you and what doesn’t. Businesses monitoring and reacting to their online analytics are reporting an increase in sales of up to 50% – find out how you can join them!
Our speakers will discuss their experiences of using analytics, the challenges they have faced and the key things they have done to make this new technology work for them. This is a must view session for businesses looking to stay competitive and make the most of their online presence.
Martin Oxby, Summit Web Solutions
Martin Oxby, director and founder of Summit Web Solutions Ltd, has been engaged in web design, development and internet marketing for over eight years. His passion is creating and promoting business profiles online as reflective of the business as the individuals that run them.
Having been involved in search engine optimisation for many years, Martin keeps up to speed with the constantly changing search engine algorithms and recognises the need to monitor the success of a business website, through conversions, traffic and engagement. He utilises a number of analytics programmes to formulate plans for website development and online marketing activity for his clients.
He currently heads up a team of three internet marketers and four web developers within Summit Web Solutions at their Inverness base in the Scottish Highlands.
Martin has a very active Twitter account with over 3,000 followers and an endless flow of tweets to help you keep up to speed with all things digital!
Laura Adamson, Scottish Seabird Centre
Laura has been the Marketing Manager at the Scottish Seabird Centre since 2011 and has 14 years’ experience within the marketing and communications sector, having worked in-house at National Museums Scotland and Historic Scotland and in consultancy with clients including VisitScotland, the Wickerman Festival, John Lewis and Edinburgh Rugby.
Laura works on the strategy, implementation and evaluation of all online activity for the Scottish Seabird Centre. She launched their new website in 2013, which is currently being redeveloped, manages their Facebook, Twitter and Instagram accounts and creates video content for the Centre’s YouTube channel.
A guest speaker at the 2014 ASVA Conference, Laura gained peer recognition for her #PuffinFest campaign by winning the ASVA Marketing Award in the same year.
When not at work Laura loves photography, art, spending time with her young family – and her monthly edition of Vogue, purely for the adverts.