Planning for Export Success - A specialist programme for the Craft & Premium Beers Sector

20 September 2016

Register for this FREE workshop

Boost the strength of your export operation! Looking to develop your exporting skills and capability? Then Plan for Export Success - with a peer group of craft and premium beer businesses. This group programme involves a series of three 1-day workshops during September and October 2016.

Date: 20 September, and 4th & 18th October 2016. Companies must commit to all three days. 
Location: Inverness - An Lòchran, 10 Inverness Campus, Inverness, IV2 5NA
Time: 09.15am - 4.30pm
Cost: The course is free of charge, but because it’s  a form of EU State Aid, it counts towards your overall De Minimis Aid allowance.  Each company is allowed a total of €200,000 in De Minimis Aid over a 3-year period (with a lower limit for fisheries and some other categories).

Who’s it for?

The programme is targeted at brewers who want to develop their export capability and grow their business in international markets. It is also for companies who are already exporting but who wish to introduce greater strategy and structure to the export steps already taken. The course is open to all breweries based in the Highlands and Islands.

How does it work?

These dynamic sessions focus on the application of good export practice rather than on academic learning, allowing for maximum interaction between participants. Within this peer group forum, participants develop their capability in export skills, exchange ideas and learn - from the facilitator and each other. The learning is enhanced by the fact that all participants are from the same industry.

The workshops are delivered by Martin McBride (Envision), a facilitator with 30 years’ experience in international business and exporting.

How your company benefits:

  • Increased awareness of opportunities offered by exporting
  • Better understanding of necessary skills and resources for successful exporting – and how to sustain it
  • Learn how market research can screen and select the right export markets – and sales channel partners
  • Guidance on developing your business model, value proposition and route to market strategy
  • Advice on pricing strategy and payment methods
  • Support with creating a robust action plan for developing new international business

Book now! Numbers are restricted and places in high demand - to make sure you don’t miss out.

Here’s how previous participants have benefited:

"I found the Programme an exceptionally good course. It was like having a manual on how to target, choose and manage new markets for export. I'm now very excited to be able to implement this manual in our company"

“I found I took different aspects from each day – everything was so useful and really helped to focus our export strategy.”

“The work on partner selection process & criteria is very good.  In addition, the partner proposition presentation opened my eyes to what we could be doing better.”

This workshop is fully funded through by Highlands and Islands Enterprise with funding from the European Regional Development Fund.

Register for this FREE workshop

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