Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. In this workshop you will learn how to assess whether Facebook is an appropriate medium for you, how to find and refine your audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.
Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.
This is a ‘DigitalBoost’ event funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish Enterprise and Highlands & Islands Enterprise.
When: Wednesday 20 July
Time: 9:30am - 12:30pm
Venue: #hellodigital, An Lochran, 10 Inverness Campus IV2 5NA
Eligibility: Any business or social enterprise using Facebook for business
To register your interest, contact Lesley Allan by calling 01463 713889 or by emailing firstname.lastname@example.org