Introduction to Developing your International Tourism Markets

20 May 2015 to 21 May 2015

Inveraray Argyll

Highlands and Islands Enterprise, in partnership with Scottish Development International, and Argyll & The Isles Tourism Cooperative is running an ‘Introduction to Developing your International Tourism Market’ workshop in Inveraray on the 20th and 21st May 2015.

This FREE two day programme is fully funded by Smart Exporter and is designed specifically for tourism businesses in the Highlands & Islands which are at the very early stages of taking a proactive approach to developing or growing their international tourism markets.

Workshop Content:

  • Module 1: Market Analysis – planning for international tourism markets; understanding our international visitors, who they are and where they're coming from; carrying out effective market research; which markets to focus on and how;
  • Module 2: Routes to Market – choosing your route to market; the role of collaboration; exhibitions and trade fairs; working effectively with the travel trade and tour operators; international marketing and social media; taking into account different cultures & languages;
  • Module 3: International Inbound Marketing - understanding the importance of inbound marketing; using the internet and social media effectively to communicate with your international visitors;
  • Module 4: Overview of Support available - including Tourism Intelligence Scotland, Scottish Development International and UKTI, VisitScotland and VisitBritain targeted towards your own individual business needs; one to one support in developing your own international tourism action plan.

Note: Companies must attend both days, maximum of two individuals per company.

Here’s how a previous attendee benefitted:

“The workshop was both helpful and motivating. It gave me the confidence to put our plans into action. We had great speakers and it was extremely interactive. I would definitely recommend this programme.”

This event is organised as part of Smart Exporter, an international trade skills programme designed to increase skills and knowledge amongst Scottish businesses. This initiative is delivered in the Highlands and Islands by Highlands & Islands Enterprise (HIE) in partnership with Scottish Development International (SDI) with funding from the European Regional Development Fund.

Please note that the course is free of charge, but as it is a form of State Aid on attendance it will count towards your overall De Minimis allowance.


TEL: 01463 244 212


Back to top