What will the digital landscape look like in 2016? What do you need to do to keep your business up to speed? Have you heard of Meerkat or Periscope?
With 5G looming over us, and with ever increasing bandwidth, the possibilities for digital growth are endless. The world has never been so connected, but with this added connectivity comes competition. To stay ahead, it’s all about providing the best possible experience, both on and offline.
2015 has seen live-streaming apps like Periscope and Meerkat surge to the forefront of a new social medium which offers a way of engaging with customers in real time with sound, video and a personal touch. Live streaming has grown rapidly. Since launching in March, Periscope has gained nearly 2 million daily active users and over 10 million registered users.
In this webinar our experts will discuss what’s new, what to look out for and how your business could benefit from live streaming. We’ll also examine how the digital landscape is going to change over the next year and what tourism businesses can do to keep up.
Mark Hunter, Postable
Mark works for Postable Limited, a Glasgow-based content marketing agency specialising in social networks and the use of social media. His main role is creating content for clients, which involves writing blog posts, producing YouTube videos and developing social media strategies. For a few years Mark produced a "world famous" music podcast and since then has been passionate about the idea that anyone can create fantastic digital content that inspires and engages others. Mark prides himself on producing something new every day, whether it's a blog article, a video or photos, and is an enthusiast about the ability to stream live video to a worldwide audience.
Away from work Mark enjoys travelling and technology and is always keen to find ways to combine the two passions.
Natalie Allera, Luxury Scottish Hotels
Natalie Allera is Marketing Manager Scotland for Starwood Capitals’ portfolio of Scottish hotels in Edinburgh and Glasgow – The Bonham, Blythswood Square, The Roxburghe Hotel, Grand Central Hotel and The George Hotel. Having worked in marketing within the hospitality industry for the past 12 years, Natalie has developed a great passion for all things digital.
Recently chosen as a digital ambassador for Glasgow by Scottish Enterprise, People Make Glasgow and Targeting Innovation, Natalie is keen to help lead the way in digital exploitation for the tourism sector and help encourage collaborations between Scottish businesses. You can follow Natalie on Twitter @NatAllera.
As well as being social media obsessed, Natalie enjoys running around after her young daughter, writing her blog (when she gets time), cooking and eating good food, and is a big country music fan.