Reaching China's online consumer: Reaching your digital strategy for China

16 September 2015

China’s opportunity

With 650 million internet users – more than double the entire US population – China’s online world has become the most important marketplace for companies across the globe looking to grow their engagement with the Chinese consumer.

How can Scottish companies access this important marketplace and effectively attract and create relationships with Chinese consumers online? Join us for a free, one-day seminar focused on China’s digital consumer, and gain the latest information and trends in doing business in China’s digital market to help you keep pace with this rapidly evolving market and develop the most effective strategy for your business.

Why attend?

  • Understand the size of China’s online opportunity
  • Get to know the Chinese digital consumer
  • Navigate the rapidly growing world of China’s ecommerce platforms
  • Learn best practices for SEO and digital marketing
  • Leverage the power of Chinese social media for your brand

Who should attend?

  • All businesses owners, senior management and marketing and digital executives looking to expand their relationships with Chinese customers:
  • Brands wishing to increase their sales via China’s ecommerce platforms
  • Companies wishing to increase their visibility and engagement with potential Chinese consumers (e.g. domestic tourism companies)
  • B2B companies wishing to optimise their digital presence in Chinese search results

Book your place

Wednesday 16 September 2015, 9:30am-4pm, Edinburgh Centre for Carbon Innovation, High School Yards, Edinburgh EH1 1LZ

Register for the event at


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