Digital Strategy (1)

15 November 2016

**2 Half Day Workshop - Must Attend Both - 15th and 22nd November**

By: Digital Tourism Scotland with VisitScotland

Ensure your Social and Digital Media activities are part of a carefully thought out marketing plan which is tailored to target the customers you want, match your goals, and that you can measure the return on your investment.

This 2 half-day workshop will support you in the development of an actionable social and digital media-marketing plan.


Through a series of interactive exercises, delegates will identify their customer groups, which ones present the biggest return on investment, create and confirm their own brand persona, identify sources for of marketing content, review their website and complete a marketing plan.
Delegates will receive a 12-month marketing calendar and performance measurement template for use post workshop.

2 Half-Days
The two halves of this workshop will take place at the same time on both dates. Attendance at both half-day workshops is highly recommended.

Cancellation Policy
We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.

DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.

When: Tuesday 15 November

Time: 12:30pm-3:30pm 

Where: Best Western Inverness Palace & Spa, 8 Ness Walk, Inverness IV3 5NG

Cost: £25

To book your place, click here


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