Now Full - Social media and ecommerce to develop your international tourism strategy

14 December 2015

 9am – 5pm –  Fort William - Limited Spaces Available


Highlands and Islands Enterprise are running a FREE full day workshop on how to make the most of e-commerce and social media to market your business most effectively in International markets.   This workshop offers participants the ability to learn hands on what matters when trading online and how to make effective use of the myriad of social platforms to grow your business in the most cost effective manner.

Who’s it for?

Tourism companies in the Highlands and Islands looking to grow their International markets through the use of social media and e-commerce.   Business attending should have a website and be using social media as a tool currently.  Please note places are limited therefore initially only one space can be offered per company.

What are the benefits?

E-commerce changes quickly it is important to have a digital strategy in place.  By the end of this workshop you will have started an action plan to help you put this in place for your business.

Topics covered include:

  • Inbound marketing, SEO & International SEO
  • Customer Journey
  • Google Research Tools
  • Calls To Action
  • Rating and Reviews
  • Your brand online
  • Online Advertising
  • Blogging
  • Social Media Monitoring Tools
  • Online payment
  • Language Translation/localisation
  • Security
  • Online Travel Agents

The workshop

The course format will be highly interactive and participants should bring along their own laptop/tablet as they will have the opportunity to practise many of the tips/tricks/techniques that they have learned on the course.
The benefits of attending will be:

  • Become more effective in your use of social media as a tool to both engage audience and increase 
  • revenue.
  • Increased awareness of what is involved with International E-commerce.
  • Improved sales opportunities/sales leads.

Programme Delivery

The session, run FREE will be delivered by Stephen Whitelaw from Orthic Consulting who has many years of experience working with businesses in the travel sector helping them to develop their digital marketing strategies and increase their awareness on numerous social media platforms.

Please note that the course is free of charge, but as it is a form of State Aid on attendance it will count towards your overall De Minimis allowance.


T: 01463 244 212


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