Tune into Tourism - Digital Strategy: Planning Your Online Activity

13 February 2019

Experts: Chris Torres, Director of the Tourism Marketing Agency and Libby Forbes, Partner & Marketing Manager at Forbes of Kingennie Country Resort

Everything you need to know to ensure you have a coherent plan for all your online activity. Including:

Understanding what the customer wants and who they are

Knowing your voice and brand identity

The importance of Content Marketing

Using analytics to measure effectiveness

Online security, including what GDPR means for your business

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