Events

Digital Tourism Briefing – Orkney

12 November 2018

This free 2-hour awareness session will cover the following two topics:

  • How to become more visible online – Beyond Facebook and pretty website!
  • Is your tourism business online bookable?

1. How to become more visible online – Beyond Facebook and pretty website!

As a small family run business or a one-man/ woman-band, it can be easy to feel lost in the giant ocean that is the internet. How is it possible that someone half-way across the world can stumble across your wee business?
In this awareness session we will show you the many different ways and techniques you can apply and implement to help potential customers find your business online.

 

Awareness session content

  • Brief introduction to the basics of Search Engine Optimisation (SEO)
  • How persuasive and engaging content can direct people to your business
  • Why it pays to sometimes pay for online advertising
  • Taking advantage of review sites, OTAs (Online Travel Agents) and the sharing economy
  • Make the most of the upgraded VisitScotland.com

What will I learn?

  • Understanding of the different routes and channels potential customers can find your business online
  • How to increase the likelihood of potential customers finding your business
  • Understanding of the pros and cons of paid services and techniques

2. Is your tourism business online bookable?

As a small family run business or a one-man/ woman-band, it can be easy to feel lost in the giant ocean that is the internet. How is it possible that someone half-way across the world can stumble across your wee business? In this awareness session we will show you the many different ways and techniques you can apply and implement to help potential customers find your business online.

 

Awareness session content

  • Brief introduction to the basics of Search Engine Optimisation (SEO)
  • How persuasive and engaging content can direct people to your business
  • Why it pays to sometimes pay for online advertising
  • Taking advantage of review sites, OTAs (Online Travel Agents) and the sharing economy
  • Make the most of the upgraded VisitScotland.com

What will I learn?

Understanding of the different routes and channels potential customers can find your business online
How to increase the likelihood of potential customers finding your business
Understanding of the pros and cons of paid services and techniques

 

Who should attend?

This awareness session is for small business owners and operators interested in growing their business online by improving current channels and trying out new ones.

Book here

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