China Food and Drink Masterclass

12 September 2018 to 13 September 2018

Edinburgh - Apex House 99 Haymarket Terrace EH12 5HD

Wednesday September 12th 1pm-5pm
Inverness - Highlands and Islands Enterprise, An Lòchran 10 Inverness Campus IV2 5NA
Thursday September 13th 9am-1pm

Food and drink manufacturers/brand owners only

China’s food industry has grown dramatically in the last few decades with an increasing appetite amongst Chinese consumers for imported foods, which are often seen as of higher quality and to be safer. However, while China is an attractive market, it is also a very challenging one. Tastes in food and drink amongst the Chinese are not the same as in the west. Chinese Food Safety Law demands the quality and safety of foreign imported foods to be proven and certified, and regulations affecting the import of food can shift at any time.

This challenging market calls for market knowledge and strong partners in China.

CBBC and Scottish Development International (SDI) are joining forces to help Scottish Food & Drink companies who are serious about developing this market.

The masterclass will provide insights on:

  • Size and structure of the grocery retail and online market;
  • The current demands in the market (and export opportunities)
  • Regulatory environment and market access
  • Compliance, labelling and marketing for food
  • The cross-border e-commerce opportunity for food and drink exports to China
  • Working with Chinese importers and distributors
  • Advice on available support to Scottish Companies
  • One to One sessions with CBBC & SDI

To sign up to either of the events, based on your preferred location and request a one to one with the advisors – please e-mail by Friday 31st August.

*Please note numbers are limited – your attendance will be confirmed by e-mail receipt.

About the adviser

Antoaneta Becker, Director – Food and Drink, China-Britain Business Council

Antoaneta Becker is the China-Britain Business Council’s food and drink sector lead. She joined CBBC after more than 20 years of living and working experience in China. Fluent in Mandarin, she has worked for a range of international publications, including the Economist Intelligence Unit, the research arm of the Economist, reporting on China’s macroeconomic trends, doing field work in different regions and researching specific industries and companies.

As a China Business Adviser and food and drink specialist for CBBC, Antoaneta has worked with hundreds of UK companies over the last five years, supporting their initial interest and entry in the Chinese market as well as further business expansion there. She has an excellent grasp of the challenges companies face when approaching the market for the first time and through long-term China experience a unique knowledge of the potential pitfalls and obstacles to be overcome during the market entry too.

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