The MedTech Industry...
So we know the technology, but what about the challenge of entering the international market?
Market entry for medical technologies and devices can be complicated; markets are highly regulated involving complex relationships of purchasers, users and patients. In order to successfully penetrate new markets, medtech SMEs often rely on distributors or agents to provide the necessary sales force, local expertise and contacts. However this is not an approach without risk, and understanding the needs and limitations of the distributor is vital to a successful partnership.
This event aims to address some of these issues and will cover:
• how to develop a distribution channel strategy
• how to choose a distributor and build a successful distribution network; using examples from key markets in EMEA
We are delighted to offer you guidance from GlobalScots, who are experts in marketing medical devices. In addition, you will hear from a distributor and legal advisor, who will give their unique perspective on this channel to market.
*John McKenna, has over 37 years experience working for major corporations (Pfizer and Terumo) in European and Global roles; the majority spent in Sales and Marketing and business development roles involving a diverse range of technologies from anaesthesia, angioplasty and cardiothoracic implantable devices. John served on the board of many companies both in an executive role and non exec role, bringing his connections and global market knowledge.
*Craig McLaren, has significant experience growing medical device businesses across many EMEA markets. He left Johnson & Johnson in 2014 after a very successful 25 year career. His notable achievements were as Area Managing Director for Turkey & MENA region as well as EMEA board member and global board member for Ethicon Products. Craig also recently stepped down after four years as Chairman of Mecomed, the Medical Technology association for MENA.
Aimed at companies within the medical technologies and devices sector who are planning their market strategy or seeking to access new markets, this event seeks to inform and support their decision making in the process.
If you wish to participate in this event and take advantage of the benefits outlined, please register your interest with Ashraf Mabrouk.