Events

How to Create Compelling Written Content for Digital Marketing - Bute - Digital Tourism Scotland

12 May 2017

What is compelling content? And how can your tourism business benefit?

This practical workshop will give you the opportunity to explore the type of content that will engage visitors to you social and digital media platforms.

You'll get the chance to explore blogging, social media posts, user experience, using hashtags and search engine optimisation.

And you'll find out why putting all these things together can help you develop truly compelling digital content.

What you'll learn

At the workshop you'll get the chance to explore:

♦ Where can you source engaging content?
♦ Why readability and reading age matter
♦ The different behaviours of offline and online readers
♦ Why you need a digital strategy - and how to develop one
♦ The benefits of blogging - and how to get started

For further information and to register for this event, click here

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