The world is looking for business - switch on to your international potential at Preparing to Export, our one-day introductory workshop!
Date: Thursday 10th November
Time: 9am - 5pm
Location: The Lerwick Hotel
Companies of all sectors that are:
The workshop offers invaluable tools, expertise and insights to help develop export capabilities and grow business.
This dynamic one-day workshop is interactive, fast-moving, and covers a lot of ground. You’ll walk away with a fully-formulated action plan to take your business into exporting.
Numbers are restricted and places in high demand - make sure you don’t miss out!
Previous workshop participant in Preparing to Export:
"I can't imagine there is a single part of the course that won't be applicable in the long/short term future."
Preparing to Export is run by Highlands and Islands Enterprise, in partnership with Scottish Development International. The course is free of charge, but because it’s a form of EU State Aid, it counts towards your overall De Minimis Aid allowance. Each company is allowed a total of €200,000 in De Minimis Aid over a 3-year period (with a lower limit for fisheries and some other categories).
09.15 - 09:30 Registration
09.30 - 11.00 Export Market Analysis & Research
11.00 - 11.15 Break
11.15 - 12.30 Effective Market Entry – Routes to market
12.30 – 13.15 Lunch
13.15 – 14.00 Overview of International Marketing and Promotion
14.00 – 15.30 Technical Aspects of Successful Exporting
15.30 - 15.40 Break
15.40 - 16.30 Sources of support and 1-2-1 Assistance to develop your Export Action Plan
16.30 - 17.00 Presentation and Feedback on Export Action Plans