Preparing to Export: Cross Sector - Shetland

10 November 2016

The world is looking for business - switch on to your international potential at Preparing to Export, our one-day introductory workshop!


Date: Thursday 10th November
Time:  9am - 5pm
Location: The Lerwick Hotel
Cost: FREE!

Who's it for?

Companies of all sectors that are:

  • Thinking about exporting for the first time
  • In the early stages of exporting

The workshop offers invaluable tools, expertise and insights to help develop export capabilities and grow business.

How does it work?

This dynamic one-day workshop is interactive, fast-moving, and covers a lot of ground. You’ll walk away with a fully-formulated action plan to take your business into exporting.

Key areas covered

  • Market Analysis: Why export? A close look at your business, and what exporting opportunities best suit it.
  • Market Entry: Identify your key target markets, then discover the best approach to market entry for your company.
  • International finance, contracts and logistics: Learn more about the practical aspects of exporting - including basic legal issues such as protecting your intellectual property, and putting the right contact in place to get paid.
  • How to draw up an export plan - a crucial starting point for success in international business.

How your company benefits

  • Practical knowledge and tools to help you seize business opportunities in overseas markets
  • Expand your expertise in all aspects of international business
  • Learn to develop your export plans in synergy with dynamic business growth
  • Gain the skills & confidence to ensure your business succeeds in overseas markets


Numbers are restricted and places in high demand - make sure you don’t miss out!  

Previous workshop participant in Preparing to Export:
"I can't imagine there is a single part of the course that won't be applicable in the long/short term future."
Preparing to Export is run by Highlands and Islands Enterprise, in partnership with Scottish Development International. The course is free of charge, but because it’s a form of EU State Aid, it counts towards your overall De Minimis Aid allowance. Each company is allowed a total of €200,000 in De Minimis Aid over a 3-year period (with a lower limit for fisheries and some other categories).


09.15 - 09:30 Registration
09.30 - 11.00 Export Market Analysis & Research

  • The decision to export and planning for export
  • Company export capability
  • Carrying out effective export market research
  • Identifying your priority export markets

11.00 - 11.15 Break
11.15 - 12.30 Effective Market Entry – Routes to market

  • Advantages and disadvantages of different market entry routes
  • Deciding on your most appropriate market entry routes
  • Costing and pricing for export markets

12.30 – 13.15 Lunch
13.15 – 14.00 Overview of International Marketing and Promotion

  • Hints and tips for your marketing
  • Market visits and trade shows
  • Culture and language considerations

14.00 – 15.30 Technical Aspects of Successful Exporting

  • Overview of export documentation
  • Export contracts and regulations
  • Getting products and services to the market
  • Being protected and getting paid
  • Your exporter checklist

15.30 - 15.40 Break
15.40 - 16.30 Sources of support and 1-2-1 Assistance to develop your Export Action Plan
16.30 - 17.00 Presentation and Feedback on Export Action Plans




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