Selling online Internationally - Thurso

09 November 2016

One-day Thurso workshop. Grow your international online sales!


If your business is already selling online, or you’re thinking about starting an online sales operation, why not consider the international marketplace? With the right information, set-up and skills, your business could capitalise on the wealth of opportunities available beyond the UK.

Highlands and Islands Enterprise (HIE) invites you to attend a FREE one-day introductory level workshop, 'Selling Online Internationally’, where you can learn how to increase international sales through your website.

Date: Thursday 9th November
Time: 09.30 - 16.30
Venue: Pentland Hotel, Thurso
Cost: FREE

Who's it for?

The workshop is open to any business with an existing website that is looking to broaden its online selling horizons and develop its capability in pro-active selling to international customers.

This course is not intended for tourism businesses who should instead refer to their local Destination Management Organisation who will be organising tourism specific digital workshops on behalf of HIE across a number of subjects, including international digital tourism.

How does it work?

Do you know how to develop an effective international website? This dynamic, interactive workshop focuses on giving you the tools you need to create and manage a strong online presence. With your new-found expertise, you can identify the right direction to boost international sales and grow your business on a global platform.

The workshop helps you identify goals and objectives and enables you to write a short action plan for business growth via international online sales.

How your company benefits

  • Develop your website so it is more focused on international customers
  • Increase the profile of your business internationally
  • Identify and target suitable international markets
  • Address language considerations and learn how to localise your website
  • Put together a personalised action plan to kick start your site development
  • Develop an international pricing strategy, taking into account currencies and delivery charges
  • Understand the basics of VAT and tariffs in international online sales
  • Consider legal requirements and develop international terms and conditions

Book your place! Spaces are limited.

Feedback from a previous participant:

“The whole event was very helpful. We are in the process of launching an ecommerce site and it was great to get a full overview of items to consider.”

For other courses and advice on international trade visit

Please note that the courses are free of charge, but as it is a form of State Aid, it could count towards your overall De Minimis allowance.


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