Create compelling photography for social media marketing - Digital Tourism Scotland - Cowal

09 June 2017

Visual content is the cornerstone of a successful online campaign, particularly in the tourism sector.

In this workshop you'll learn what makes compelling visual content, the science behind visual content and how to tell an engaging story using imagery.

You'll get the basics of good photography, including viewpoint, focus point and composition. You will use apps to enhance photographs captured using your phones or tablets on the day.

What you'll learn

♦ Where and how you can source engaging content
♦ Ready to post visual content
♦ Understanding the benefits of using hashtags with visual content

What you should bring

You should bring along either an Apple or Android phone, or tablet, with the following apps installed:

♦ Snapseed
♦ Instagram
♦ Layout
♦ Over

Note: these apps are not available on Windows mobile devices.

You may also bring preferred images for your business you would like to edit using the tools.

During the workshop we will spend some time editing images and learning new skills to apply in future content marketing, as well as receiving feedback on your content created during the workshop.

For further information and to register for the event, click here

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