Get Social Part 2:Instagram and Video - Free Live Webinar (Digital Tourism Scotland)

08 March 2017

This series of 'Tune Into Tourism Expertise' free live webinars will clearly break down the latest developments in digital tourism and explain how they affect your business directly.

Wednesday 08 March 2017
2.00pm - 2.45pm

In this second part of our focus on social media, we’ll be getting visual, as we examine the power of Instagram and video.

Instagram is a photo and video sharing platform based around communities and themes. The high standard of photography on the site and app is well suited to showcase Scotland and your tourism business’ assets to the full. This webinar will focus on how to attract some of the platform’s 500 million active users, and how to capture the momentum of their content to your own benefit.

We’ll also talk about the importance, and undeniable continuing trend, for video content as a way to engage really effectively with your chosen audience – across many platforms. From short social videos (Instagram Stories Video, Facebook Live, Twitter's Periscope) as well as the more traditional YouTube style videos.

This session will be full of practical advice, and pro tips.

Guest Speakers:

Neil Robertson, Digital Marketing Consultant & travel blogger, Turas Digital Marketing

Rene LooperSocial and Digital Media Coach, Tuminds Social Media


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