What is “compelling content”?
In this session we will help delegates determine the sort of content they should be producing for social and digital media platforms to engage their visitors. This workshop focuses on blogging, social media posts, user experience, hashtags and search optimisation all of which contribute to the creation of compelling content.
♦ Understand where can you source engaging content?
♦ Readability and Reading Age – why this matters
♦ Understand the different behaviours of off and online readers
♦ Learn why you need a Digital Strategy and how can you develop yours (we have a tailor made methodology for Tourism).
♦ The benefits of blogging and how to get started
For further information and to register for this event, click here