Create compelling written content for digital marketing and surgeries Cowal (Digital Tourism Scotland)

07 March 2017

What is “compelling content”?

In this session we will help delegates determine the sort of content they should be producing for social and digital media platforms to engage their visitors. This workshop focuses on blogging, social media posts, user experience, hashtags and search optimisation all of which contribute to the creation of compelling content.

The Outcome

♦ Understand where can you source engaging content?
♦ Readability and Reading Age – why this matters
♦ Understand the different behaviours of off and online readers
♦ Learn why you need a Digital Strategy and how can you develop yours (we have a tailor made methodology for Tourism).
♦ The benefits of blogging and how to get started

For further information and to register for this event, click here

Back to top