Food and Drink Network - Exhibition skills workshop

06 August 2014

9:30am - 4pm

Duration: 1 day

Admission Fee: Free

Venue: Scottish Enterprise Edinburgh Office,

Eligibility: This event is open to all food and drink companies in Scotland.

Disabled Access: All our event venues have been assessed for accessibility. You have the option to tell us about any special requirements when you book.

At exhibitions and events, you only have one chance to stop the customer as they walk past your stand. Then, within a small amount of time, you have to create a great impression (an X Factor moment) and take the discussion to the next level.

Key messages have to be slick and professional. For businesses in the food and drink sector, where often one contact can mean a significant stream of revenue, this programme is ideal.

This workshop would be useful for new exhibitors and also for people who have attended a number of shows in the past but would like to sharpen their skills and check that they are 'doing it right'.

An interactive format ensures all delegates are participants, so have opportunities to practise techniques and basically rehearse for the stand. You'll learn the structure of selling on stands and a range of tips and techniques that will lead to more sales opportunities.

Russell Ferguson, your trainer, works at lots of shows every year and has trained delegates for:

  • IFE - Excel London 2011 - 2014
  • Speciality Fine Food Fair, London
  • Northern Bar and Restaurant Show, Manchester 2014
  • Food and Drink Expo 2012, 2014
  • Brussels Seafood show 2012
  • Farm Shop and Deli show 2012
  • Caffeacute; Culture 2013- London
  • Lunch 2013 - London
  • Scothot
  • Gulfood, Dubai
  • Balmoral Show, Belfast
  • Royal Welsh Show

The event includes a networking lunch.

This event will be in high demand and places are limited to two attendees per company.

Register for this event.


Back to top