Understanding Google Analytics for tourism businesses - Digital Tourism Scotland - Bute

06 June 2017

A practical workshop designed to help your tourism business develop an understanding of Google Analytics.

Want to learn more about Google Analytics but not sure where to begin?

This workshop will help.

You'll get the chance to log onto your Google Analytics account - or create an account if you don't already have one.

Then you'll explore how Google Analytics works, including:

♦ Filtering you own visits to the site
♦ User administration
♦ Enabling goals and ecommerce
♦ An overview of the key analytics available including visits, geography, most popular pages and user   flow
♦ Find out how to create a custom Google Analytics dashboard

What to bring

Remember this is a practical workshop - bring your laptop or tablet and remember you power cable.

For further information and to register for the event, click here

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