Entrepreneurial Academy - Sales

04 September 2018


This workshop gives you a structured six-point process to help understand the selling cycle from initial research to generating leads to post-sale management of the account. It provides you with practical tools and techniques to build rapport with potential customers, understand buyers’ motivations, present the features and benefits of your product or service, handle objections and close the sale. You will learn the theory of selling and gain the practical skills to achieve profitable sales for your company and leave the workshop with actions to implement in your business.   

This workshop will be delivery by Matthew Quinn, founder of Future Sales Factory. Matthew began his career in HM Armed Forces followed by 20 years of sales experience on both B2B and B2C sectors before setting up Future Sales Factory. A recognised sales expert who delivers training sessions and presentations on sales in the UK and internationally, Matthew has built up an extensive and diverse portfolio of clients.


Highlands and Islands Enterprise (HIE) launched the Entrepreneurial Academy in 2017 to support entrepreneurs in the region accelerate their business growth.    The Entrepreneurial Academy provides a suite of one-day, practice-based workshops delivered by experts with hands-on experience of running a business and supporting entrepreneurs.  The Academy is a unique initiative to help you develop critical skills and equip you with the structures, tools and techniques to implement the learning in your business.  You will also gain from working alongside other entrepreneurs and learning from their experiences.    

During 2018-20, the Entrepreneurial Academy will be rolled out across the Highlands and Islands providing you with the opportunity to learn new skills or refresh existing skills in your local area.


Workshop format

The workshops provide you with the chance to drill into the detail of the subject as it relates to your company or social enterprise.   With ‘Chatham House Rules’ in place, you can feel comfortable troubleshooting your business challenges with the support of an expert provider and with the input of the other entrepreneurs in the room. 

Participants will leave each workshop with a deeper understanding of the topic and a toolkit or plan to turn this knowledge into action.


Who's it for?

The Entrepreneurial Academy is aimed at:

  • Early stage or young entrepreneurial companies or social enterprises with growth potential
  • Entrepreneurs – or their staff – who want to equip themselves with the skills, knowledge and tools to accelerate their growth
  • Entrepreneurs with the ambition to scale their businesses

Workshops coming up

From May 2018 until June 2020, the Entrepreneurial Academy will be delivered in Benbecula, Forres, Fort William, Kirkwall, Lerwick, Inverness, Oban, Portree, Thurso and Stornoway. Please note you can attend one workshop or more depending upon your business requirements.    

If you are interested in attending sign up here.


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