In April 2015, Google made a significant change to its search engine ranking calculations in order to favour ‘mobile friendly’ sites. More than 60% of all Google searches are now performed on mobile devices. Is your website ‘mobile friendly’? Does it provide a positive user experience?
In our first webinar about mobile technology, we predicted that in 2015 one in five bookings made online would be made using a mobile device. Well, we underestimated! The UK is now a ‘smartphone society’ with one in four people booking their tourism experiences via a smartphone or tablet. Visitors not only want to be able to pay for products or services via mobile devices, they expect to be able to do it.
Google’s insights also point to the fact that if your website offers a great mobile experience, users are more likely to make a purchase. So how does your site shape up?
In this webinar our guests will share their experiences of mobile optimisation and how it has affected their own business, talk about the challenges of developing a mobile-friendly site and highlight the reasons behind their success.
Daniel Rose-Bristow, The Torridon
Daniel, together with his wife Rohaise, owns and run The Torridon resort. They have a hands-on approach to managing The Torridon and work with their staff to ensure that every guest is looked after personally, combining a formula of friendly and welcoming hospitality with professional service.
In the last 16 years they have won 3 AA Rosettes for their food in the ‘1887 Restaurant’; Best hotel in Scotland in the 2004 and 2011 Scottish Hotel Awards; the AA’s Scottish Hotel of the Year in 1998 and 2013; the AA’s Best Pub in Scotland 2009 for The Torridon Inn and Best Activity Hotel 2008, 2009 and 2010 for Torridon Activities.
Alastair Miller, Purple Panda
Alastair is a dad, website/graphic designer at Purple Panda Media, digital analyst for Tuminds, Word Press enthusiast and lover of coffee and craft beer.
He spent five years in Glasgow working for digital marketing specialists AIMS Media before moving north to Inverness in 2012. Alastair is now based in Inverness as a website designer for Purple Panda Media, a design studio aided by Gary the Panda. Gary even has his very own Twitter account! Check him out @GarythePanda