Food and drink - eating out, at home and take away - makes up a significant proportion of Japanese consumer spending; the market is very sophisticated and is ready to appreciate high-quality, unique products from overseas. Japanese consumers enjoy a diverse range of food products and are keen to source interesting, new products.
The Japanese value country of origin and the stories behind products. Authentic products including black teas, whiskies, biscuits/shortbread and Scottish smoked salmon and seafood have been popular products
in the market and interest in dairy, craft beer, premium ambient and natural and organic items is growing steadily.
FOODEX JAPAN is the largest and most important international trade show in the region specialising in Food & Drink with more than 72,000 visitors and over 2,500 exhibitors from over 70 countries/regions. It is held in the Makuhari Messe, part of the International Convention Complex, just outside Tokyo.
This showcase event will provide you with an excellent opportunity to present unique products and profile your brand strengths to key Japanese and Asian buyers. Four of the Scottish exhibitors at Foodex 2014 have now secured agents as a result of their participation. Further information about the show can be found at www3.jma.or.jp/foodex/en/index.html
The Scottish Pavilion
Scotland will have an island site with individual 3 x 2 sqm booths providing space for display, shelves and storage. The cost for space and construction is £2,200 (please see below for grant assistance
In addition, there will be a shared lounge and meeting area, information/reception and a storage room with sink facilities. Scottish Development International (SDI) will also have allocated slots on the UKTI chefs’ demonstration area where products can be demonstrated by a professional chef.
Sign up now and benefit from
• Prime positioning, co-located with the rest of the British group
• Making contacts in new markets and building your export sales
at this global showcase event
• One to one business meetings
• The opportunity to visit retail and foodservice outlets in Tokyo
to gain further market insight
• Support from SDI Staff prior to the event and then onsite
• Prominent Scotland Food and Drink Branding
• Attendance at the UKTI Networking Reception held in the
British Embassy, Tokyo with the potential to have your products
showcased and/or sampled.
An SDI travel subvention of £750 towards flights and accommodation will be paid to Scottish exhibitors.
A TAP grant of £2,000 may be available to eligible companies towards stand and construction costs. This grant is primarily for first timers but to be as fair as possible and implement UKTI’s guidelines, grant application forms will be circulated to all potential exhibitors. Once received, the available grants will be allocated to 15 companies that best match UKTI’s criteria for first timer/new to market as fairly as possible.
To exhibit at Foodex 2015 and be a key ingredient in the Scotland’s recipe for success, please sign up by no later than 19 December 2014. Please complete the attached application form and email to BOTH
firstname.lastname@example.org and Jennifer.email@example.com / Tel 0044 141 228 7436. Spaces are limited so please apply as soon as possible.