Digital Strategy Workshop for Tourism Mull (Digital Tourism Scotland)

02 March 2017 to 03 March 2017

Ensure your Social and Digital Media activities are part of a carefully thought out marketing plan which is tailored to target the customers you want, match your goals, and that you can measure the return on your investment.

This 2 half-day workshop will support you in the development of an actionable social and digital media-marketing plan.

Working in a small group with a tutor using pre-prepared templates, delegates will:

1. Learn how social and digital media work in satisfying customer needs
2. Build the business case for using social media

The tourism focused exercises include:

♦ Marketing Goal setting
♦ Customer Personas fit for social and digital media
♦ Brand Persona and guidance for use on social media
♦ Social Media Influencers
♦ Using appropriate Hashtags
♦ Search Engine Optimisation – keyword research
♦ Website review/planning
♦ Seasonal Content Planning and of course Analytics

For further information and to register your place, click here


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