Ensure your Social and Digital Media activities are part of a carefully thought out marketing plan which is tailored to target the customers you want, match your goals, and that you can measure the return on your investment.
This 2 half-day workshop will support you in the development of an actionable social and digital media-marketing plan.
Working in a small group with a tutor using pre-prepared templates, delegates will:
1. Learn how social and digital media work in satisfying customer needs
2. Build the business case for using social media
The tourism focused exercises include:
♦ Marketing Goal setting
♦ Customer Personas fit for social and digital media
♦ Brand Persona and guidance for use on social media
♦ Social Media Influencers
♦ Using appropriate Hashtags
♦ Search Engine Optimisation – keyword research
♦ Website review/planning
♦ Seasonal Content Planning and of course Analytics
For further information and to register your place, click here