Planning for export success - Intermediate Programme

02 February 2016

Ambitious to export, and to develop your export trade skills?

Then Plan for Export Success - with a Peer-Group of HIE businesses – on the Intermediate Programme starting in Inverness on the 2nd & 3rd February 2016.

This FREE group programme, runs over six days (early Feb to end March 2016), is open to Highlands and Islands companies and is fully funded through by Highlands and Islands Enterprise with funding from the European Regional Development Fund.

This intermediate programme is targeted at Highlands and Islands companies that are now ready to take on the challenge of developing new business in export markets (or to introduce greater strategy & structure to the export steps already taken) – and want to develop the export capability to grow the businesses in international markets.

How your company can benefit?

  • Increased awareness of the opportunities offered by exporting;
  • Greater appreciation of the capabilities and resources needed to export successfully – and to sustain that success in international markets;
  • An understanding of how market research can be used to screen and select the right export markets – and the right sales channel partners;
  • Guidance on how to develop your company's business model, value proposition, and route to market strategy - for export markets;
  • Advice on your company's pricing strategy and payment methods;
  • Support with the development of a robust action plan for the development of new international business. 

This group programme involves a series of six 1-day workshops during February to March 2016.

  • Programme kick-off: 2 day residential on 2nd & 3rd February 2016 (1 night accommodation and dinner provided);
  • Programme continues on: 23rd & 24th February (1 night accommodation and dinner provided), 9th March, and 23rd March 2016.

The Workshops

The workshops are delivered in an open and dynamic way by a facilitator with many years’ experience in international business.

The focus is not on academic learning – but is on the application of good export process and practice to the participant businesses, so the sessions work as a Peer Group Planning forum – where

  • Companies develop export strategy guided by best practice thinking on export process and practice; and
  • Participants develop export capability and skills.

So the workshops are highly interactive, and focus on practical tools, processes, and principles that you can apply immediately to develop your approach to export marketing and sales.

The tool-kit that you are provided with – and that builds up during the workshop series – can be applied to the development of a strong export plan.

The workshops will involve open discussion of export approaches and best practice, case studies of export successes (and challenges) – all of which are directly drawn from the export experience of the deliverer.  The focus is on working with participants to apply the export ideas being presented and discussed in the workshops.  These workshops all work towards the development of a strong export plan for your business.

Previous Participants
Here’s how previous participants have benefitted:

"I found the Intermediate Programme an exceptionally good course. It was like having a manual on how to target, choose and manage new markets for export. I'm now very excited to be able to implement this manual in our company"

“I found I took different aspects from each day – everything was so useful and really helped to focus our export strategy”

“The work on partner selection process & criteria is very good.  In addition, the partner proposition presentation opened my eyes to what we could be doing better”

“Was a great course, delivered by yourself – the best I have done.  Already fed back to my accelerator Entrepreneurial Spark - big recommendation from me.  A definite output at the end (strategy / plan) combined with best course facilitator I have come across”

“Thank you once again for an excellent programme – it was a true pleasure to listen and learn from someone with such tremendous real-world experience. I have certainly gained considerable benefit”

Programme Delivery

The Programme is delivered by Martin McBride (Envision) who has 30 years’ experience of exporting / international business, in industry, consultancy, and ongoing investment and board involvement in exporting businesses.
Being initially from Co Donegal he has an understanding of rural economies, and of the challenges of developing significant international business from these foundations.  He has worked with companies at all stages of growth – from set up through to larger corporates - across many sectors:  traditional sectors (food, drinks, textiles, crafts) through to scaling technology companies (applied to many markets including aerospace, oil & gas, renewables, med-Tec, etc).

Please note the course is free of charge, however, as it is a form of State Aid, it would count towards your overall De Minimis Aid allowance.  Each company is allowed a total of €200,000 in De Minimis Aid over a 3 year period (with a lower limit for fisheries and some other categories).

For more information and to register please click HERE
E: or call  T: 01463 244 212

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