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Selling Online Internationally - Shetland

If your business is already selling online, or you're thinking about starting an online sales operation, why not be business brave and consider the international marketplace? With the right information, set-up and skills, your business could capitalise on the wealth of opportunities available beyond the UK!

Highlands and Islands Enterprise (HIE) invites you to attend a FREE one-day workshop, 'Selling Online Internationally', where you can learn how to increase international sales through your website.

Who's it for?

The workshop is open to any business with an existing website that's looking to develop its capability in proactive selling to international customers.

This course is not designed for tourism businesses. For tourism specific digital workshops, contact your local Destination Organisation. They will be organising workshops on behalf of HIE across a number of topics, including international digital tourism.

How does it work?

Do you know how to develop an effective international website? This interactive workshop focuses on giving you the tools you need to create and manage a strong online presence overseas.
The workshop helps you identify goals and objectives and enables you to write a short action plan for business growth via international online sales.

How your company benefits

• Develop your website to make it more focused on international customers
• Increase the international profile of your business
• Discover international social media as a key tool in developing your online sales
• Identify and target suitable international markets
• Address language considerations and learn how to localise your website
• Put together a personalised action plan to kick-start your international site development
• Develop an international pricing strategy, taking into account currencies and delivery charges
• Understand the basics of VAT and tariffs in international online sales
• Consider legal requirements and develop international terms and conditions
• An insight into cyber security and protecting your company

#BeBusinessBrave today!

Please note, if you can't make this specific date, we've got various workshops taking place throughout the Highlands and Islands. For more information about other Selling Online Internationally courses visit: http://www.hie.co.uk/business-support/international-trade-support/selling-online-internationally.html

For advice on international trade visit: http://bebusinessbrave.hie.co.uk/

Selling Online Internationally is part-funded through the European Regional Development Fund and is delivered by HIE in partnership with Scottish Development International.
This course is free of charge, but as it is a form of State Aid, it will count towards your overall De Minimis allowance.

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