Events

Get Social Part 1: Facebook and Twitter - Free Live Webinar (Digital Tourism Scotland)

01 March 2017

This series of 'Tune Into Tourism Expertise' free live webinars will clearly break down the latest developments in digital tourism and explain how they affect your business directly.

Wednesday 01 March 2017

2.00pm - 2.45pm

Now that you’ve worked out which channel is right for your business, this mini-masterclass for using Facebook and Twitter in tourism will get right down to the nuts and bolts of exactly how you can make these two work for you. What content, when to post, and how to turn your conversation online into sales.

Facebook is the primary channel for sharing life events and travel related content. 52% of users surveyed said their friends' photos inspired travel plans, and 76% post their holiday photos to social networks. This webinar will reset your standards for using the social network, looking at content, engagement, advertising structure and retention. 

Using Twitter is a different prospect, you’re joining a conversation that’s already happening. Your business is worth finding and this webinar will detail what you could and should be doing to attract an existing market to your door. We’ll look at automation of your tweets and open the door to instant communication with 317 million monthly users worldwide, including the businesses that share your interests in the local area.

Guest Speakers:

Mark Hunter, Social and Digital Media Expert, Postable Limited
www.postable.co.uk

Ross ‘Teddy’ CraigCommunity Manager (Social Media Strategy), The Lane Agency / Argyll and the Isles Tourism 

www.thelaneagency.com

Lesley Watson and Mark Turner, Owners / Guides, Solway Tours
www.solwaytours.co.uk

REGISTER AT www.hie.co.uk/tourism-webinars

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