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“EDP was a fantastic experience, meeting renowned business-building experts was hugely worthwhile and inspirational, and meeting people in a similar situation to myself from all around the world was fantastic too. I’ve expanded my network, and can now call upon new friends from almost every continent whenever I’m stuck on a business problem. Additionally, time away from the office was valuable. I have much more clarity about what I want my business to achieve. This is invaluable, as it provides a clear foundation for our future growth, and provides a framework for all our efforts. Overall, I believe that attending EDP has made it significantly more likely that my business will become a Scottish success story” David Nicol, NB Communication (Internet Marketing Company), Shetland
“I want to thank HIE for the opportunity to travel to Boston for the MIT EDP course. It truly was a magnificent experience and I am sure the connection with MIT can make a major difference to the Global Energy Group. One of my key aims was to find ways to articulate more clearly the value we bring to our existing and future clients and I believe it has helped me to do that. The faculty at MIT played heavily on sales strategies with emphasis on recognising and communicating specifically what value you can bring to your clients. The lessons really do make you focus on the specific hook the business has to offer – especially when you only have 55 seconds to deliver ‘the elevator pitch’.”
Iain MacGregor, Global Energy Group (Contracting and Service Company Supporting the International Energy Industry), Inverness
“[The EDP experience has] increased my confidence; allowed me to learn and try out my new skills; provided tools to “sell” products eg. elevator pitch, value propositions and in particular to be concise; know that my business planning is not far wrong in detail but too much info and not enough sizzle – but now know how to change it; provide me with the confidence to take the rest of the Board with me. Improved my skills and changed my attitude for the better. The wee tips and hints through the course were also very useful. I loved this course. It stretched me, was very intensive and therefore made best use of time, and really exceeded my expectations. I’d definitely like to do more and believe that the company will benefit from my experience.” Donella Beaton, Canan (creative media and language solutions company), Isle of Skye
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