BT has expanded its portfolio of small business services with the introduction of a new search engine marketing service - BT Web Clicks.
And the launch is backed with a promise offering guaranteed results for a fixed cost during the minimum 12-month contract period. Tailored for small businesses at a set monthly fee, BT Web Clicks puts a sponsored link on major and local search engines - including Google, Yahoo! and MSN, driving potential customers to a business’s web site through carefully chosen keywords.
BT Web Clicks customers get a team of experts at their disposal, ensuring that all campaigns are fully managed. The team analyse the customer’s web site and current usage on search engines to choose the keywords that are going to generate potential customers. In addition, professional copywriters will craft eye-catching advertisements.
All business leads generated through BT Web Clicks go straight through to the business’s web site, and not through any other online directories.
Bruce Abercromby, general manager, Strategy and Development, said: “More than 70 per cent of internet users rely on search engines to find a local service, and they are a proven way of generating leads. However, it can be both time consuming and costly to set up and sustain a campaign.
“BT Web Clicks helps by choosing appropriate keywords and gets traffic to your site, enabling small businesses to focus on converting enquiries into sales.”
For terms and conditions and more information, go to BT Web Clicks
