Wildlife, angling and watersports are just three of the niche marketing training courses being staged in the Moray area by Tourist Board Training (TBT) in the autumn.
The training courses - linked to VisitScotland's marketing initiatives and Quality Assurance Welcome Schemes - look at the particular needs of a specialist market and identifies how tourism and individual businesses can benefit from meeting those needs. Benefits may include repeat business, recommendations, extended seasons and the opportunity to create new links with businesses in the area.
Detailed information on these and other courses throughout the Highlands and Islands, which will be continually updated, can be found within the Events & Training or TBT Sections at http://www.visitscotland.org/, through Learning Works or by contacting Tourist Board Training on 01294 313006 or e-mail: tbt@tbt.visitscotland.com
Provisionally, the autumn niche marketing courses, duration, venues/dates and costs are as follows:
Anglers Welcome (1 day programme) - Findhorn, September 12 - £40 plus VAT
Cairngorms Connections (1/2 day programme) – Tomintoul, November - £25 plus VAT
Watersports Welcome (1 day programme) – Findhorn, October 11 -£ 40 plus VAT
Film Crews Welcome (1 day programme) – Grantown-on-Spey, November 6 - £40 plus VAT
Wildlife Tourism (2 day programme) – Findhorn, September/October - Day 1 - £40 plus VAT,
Day 2 - £30 plus VAT
However, if you want to get started sooner there are online training courses available from TBT. Available right now – and free – is a marketing course entitled Scotland – Yours to Discover.
Also immediately available is an online course on ancestral tourism. The course fee is £25. In June an online version of TBT's Cairngorms Connections training course goes live. The course fee is £25.
