Broadband has brought many benefits to business, but one that has remained largely out of the spotlight until now is improvements in work-life balance.
BT Business has found that 82 per cent of the UK’s small business owners with broadband report a better work-life balance thanks to their internet connection. Their research has found that a combination of broadband services and faster connection speeds have increased mobility, enabled remote access and encouraged flexible working amongst UK entrepreneurs.
The broadband work-life benefit features in BT Business’ State of the Small Business Nation 2007 report which is aimed at understanding what drives the UK’s 4.27 million businesses employing fewer than 50 people. A range of topics is considered including what motivates the decision makers, what worries them, business productivity and use of technology. Broadband is revealed as a key enabler in flexible working, with more than three quarters of businesses surveyed (78 per cent) citing speed and flexibility as the reason for broadband uptake.
The report also shows that one third of smaller companies (33 per cent) and almost half of sole trader businesses (48 per cent) are starting to create a better work-life balance, by spending a greater proportion of their working hours away from the office.
More than 95 per cent of people questioned had broadband in their home, allowing them the freedom to work away from the office with alternative working patterns better suited to the demands of their lifestyle and commitments than the traditional 9-5 routine.
The research found that broadband services, such as Voice over Internet Protocol (VoIP), are also improving work-life balance. Forty-eight per cent of small businesses expect to be using VoIP this time next year, with one third of 31 to 50 employee businesses recognising that mobility, including remote access and flexible working, is the reason to use internet calling services.
When buying services for their business, smaller company owners see reliability as the most important overall consideration (37 per cent), closely followed by value for money (35 per cent). Only 12 per cent of companies questioned saw cost as a primary decision factor.
Bill Murphy, managing director of BT Business, said: “Britain’s small businesses are critical to the health of the UK economy, and broadband is becoming central in helping them to thrive without compromising other aspects of their lives.”
