A new local business search site aimed at the small to medium-sized enterprise market has just launched.
Two years in development, infoserve.com is significantly different in its approach, being a search engine/business directory hybrid that allows users to search freely any UK location by keyword rather than fixed category. The new local search site utilises ground-breaking software to offer a range of advanced features, which are unavailable, collectively, on any other online local business search site.
Among Infoserve.com’s key features are:
• A simple to use search page with only two questions; ‘What?’ and Where?’
• The latest keyword search technology to return very targeted and specific results for every search. For example, if a user searches for ‘Birthday Cards’, the website will search through more than 1.4 million keywords before returning highly specific results of where to find birthday cards in the chosen location.
• Predictive search suggestions similar to a mobile phone’s predictive text facility, so a user may only need to type in a few letters to complete the search
• A Send and Save facility allowing users to save business details to their address book or desktop, or to send by email, text message, or to a printer. The details can even be saved to My Infoserve, the user’s own personal directory on Infoserve.com
• Interactive mapping so a potential customer can see exactly where the business is located on their results page
• And an ‘Update your Details’ facility that allows a business to add new contact details and relevant keywords at any time online to increase the chances of a potential customer finding the business. For example, when a business introduces a new product or service, the new keyword can be added to Infoserve.com on the launch day to ensure the business is found immediately by web users searching for that particular product or service.
Speaking about the launch of the new website, Infoserve’s CEO Steve Barnes said: “It is incredible to think that 76% of consumers now choose the Internet to locate goods and services, as opposed to only 18% who still use paper-based directories.
“It is essential, therefore that companies make the most of this by ensuring they can be found quickly and easily on the Internet. Additionally, our new site will allow businesses to update their keywords at any time, which means potential customers can easily find the most up-to-date services and products offered by any business.
“By designing infoserve.com to achieve all these functions, and be extremely user-friendly we are confident that we will be the local business search website of choice for those searching online to find local companies.”
On Infoserve’s new website, all businesses will have a basic listing, which includes the company name, address, and telephone number. For businesses keen to maximize their web presence and improve their Internet marketing, premium listings are available, which include priority placement, full colour logos and pictures, and additional information pages, along with a link to the business’ website.
