Leading international management consultant Philip Atkinson is to deliver a session on improving sales techniques next week at the invitation of the Chartered Institute of Marketing (CIM) in Scotland.

The CIM, the world's leading professional marketing organisation with 130 members in 130 countries, is set to increase its activities in the Highlands and Islands.

This is the third regional masterclass, set up on conjunction with the Chartered Institute of Bankers in Scotland.  As a specialist in behavioural change, Philip Atkinson will share secrets on improving sales techniques at the Marriot Hotel, Inverness, on the evening of February 27.

The session will focus on the design of tactics and strategies and how to improve pitching techniques. Those attending the event will discover proven methods for landing new clients and they and should be prepared for a highly interactive session that will concentrate on how best to read, anticipate and remove potential client objections before they are raised. The evening is sponsored by Highlands and Islands Enterprise (HIE).

Joanne Blanusa, senior development manager of business transformation at HIE, said:  "We are looking forward to hearing from another a world class speaker who has a reputation for being forthright and leaving the traditional methods far behind.

"Philip is a director of Learning Strategies Ltd and specialises in driving change with all levels of management in many commercial sectors. With a no-nonsense style he believes that anyone can change any company, if equipped with the skills and the vision."

CIM has a remit that includes helping to build a network of marketers as well as disseminating best practice and marketing content among the business community.

Alistair Murray, a CIM board member who lives in Caithness, said:  "We have a business profile in the Highlands and Islands with a high proportion of micro-businesses and we know that Philip Atkinson will help the audience look into the mirror to understand their latent strengths and skills in selling, an essential marketing tool." 

The Inverness Marriot masterclass is expected to be a sell out and is being held in conjunction with the Chartered Institute of Bankers in Scotland.

Those interested in attending should call 0131 473 7777 or email info@ciobs.org.uk for further details.