Getting clients through the door is a fundamental for any business - particularly those in the hospitality and tourism sector. Anything that increases throughput is therefore worth taking a look at.
Innovation is the name of the game. What can we do to stand out from the crowd? What can we offer that will attract new customers and strengthen links with those we already have?
What is widely tipped to be the next big thing is free wireless broadband access. With so many people these days having laptops and other assorted devices to connect to the internet, being able to offer access to customers is becoming a forever more pressing requirement.
No matter whether you run a restaurant, café, hotel or B&B, having your own in-house wireless network will draw in extra trade from business travelers or tourists wishing to check emails or use the internet for business and other reasons. So when you’ve captured customers, a wireless network will make them stay longer and spend more too. Or be the deciding factor between putting their custom your way rather than some place else.
The top locations for free hotspots are stores and shopping malls, cafes, hotels and resorts, restaurants, libraries and bars. And the Highlands and Islands are no exception. Inverness has at least six free hotspots and there are numerous others dotted across the HIE network from Aviemore to Strathpeffer.
