90 minutes that could change the way you brand yourself forever

Marketing guru Hamish Taylor is to deliver a talk on 'branding yourself' in Inverness next week at the invitation of The Chartered Institute of Marketing in Scotland (CIM) and the Chartered Institute of Bankers in Scotland (CIOBS).

International and branding expert Hamish Taylor will be sharing secrets on how to market a company to its maximum effect, at the Marriot Hotel, Inverness, on the evening of 14 November.  Hamish has been described as a 'master thief' based on his successful track record of innovation by transferring ideas between business sectors. 

The session will demonstrate how to make a difference to marketing to transform a business.   Those attending the event will discover proven methods for branding that can help land new clients and obtain objectives through crafting marketing messages that will capture attention. 

The CIM has a remit that includes helping to build a network of marketers and disseminating best practice and marketing content amongst the business community and is set to increase its activities in the Highlands and Islands.

Alistair Murray, CIM Scotland director said:  "The business profile of the Highlands and Islands is quite unique with a high proportion of micro-businesses.  Marketing is still a key weakness amongst many businesses in all and ongoing CIM activity needs to reflect this."

This second CIM event in Inverness is being sponsored by Highlands and Islands Enterprise. The organisation's senior development manager of business transformation, Joanne Blanusa, added:  "We are delighted that the CIM has noted our positive regional progress through identifying the need for an enhanced role.  We are looking forward to working together to raise the importance of marketing and better educating our companies with regard to marketing practice.  The event brings a world class speaker to Inverness who could change the way companies brand themselves forever."

The Inverness Marriot Masterclass is expected to be a sell out. Those interested in attending should call 0131 473 7777 for more information.

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