Nevis Radio catches the advertising train

Lochaber listeners are enjoying continuous access to local information and entertainment since Nevis Community Radio started broadcasting 24 hours a day last November.

With the extra broadcasting hours produced, Nevis Radio recognized  more capacity for advertising, and with a view to further enhance the station, decided to enlist the expertise of an advertising consultant.

Lochaber Enterprise and Lochaber Community Economic Development Partnership has awarded grants totalling £2,700 to pay for Advertising Consultant, Mike Bersin to visit Fort William and provide staff training.

Mike, of 'The Creative Led Sell' will demonstrate to staff how to sell radio advertising, target customer groups, write advertising scripts and produce quality advertising.

Nevis Radio Station Manager, Willie Cameron said: "We're pleased that staff will be able to benefit from such professional training. It will enable them to provide a top class service to advertisers who'll find that Nevis Radio is an excellent choice for getting their messages into the local domain."

Angus McNicholl, LE's Community Economic Development Officer, said: "We provide assistance for specialist training to voluntary groups looking to improve their organisational performance. This training is an excellent example of how the Radio Station is investing in its staff to provide a better service for their advertisers."