Web neglect

How often do you update your web site?

Chances are if you are small to micro-sized business that it’s not as often as you would wish.

A trawl round any random selection of small business web sites is likely to reveal that most are badly out of date.

The most common failings are company news, product information and contact details: exactly the type of information potential customers will rely on when forming an opinion about your company.

Other frequently neglected areas are location details and directions, and external links that remain broken for months on end.

Even a small annual budget of a few hundred pounds can often be enough to maintain standards on your web presence.

The alternative of a badly out of date web site will easily cost more in the end through the bad impression of your company it portrays. An obsolete web site that hasn’t been updated for more than six months is easily enough to be the difference between winning a sale or repeat business and losing trade.

Next time, we’ll look at low cost, and no cost, ways of updating your web site.