News Archive
Ebusiness news archive from August 2007
| Broadband profits very thin as providers fight for business Competition for broadband customers is now so intense that service providers’ profit margins are being cut as thinly as possible. | |
| Getting to grips with long tails Last time, in ‘A work in progress’, we discussed the greater sophistication of internet users and the need to cater for longer keyword phrases. Now, let’s see how we as web site owners should be responding to the challenge. | |
| Businesses to find friends by word of mouse By now most of us have heard of Bebo, MySpace and Facebook, so perhaps it’s no real surprise that a new social networking site is setting out to do the same for businesses. | |
| A work in progress One of the lessons we learn early on as web site owners is that we cannot afford to become complacent: a web site is always a work in progress. And this is true not only of the content but of our marketing and promotional efforts too. | |
| Skype out of the box Voice over IP company, Skype has signed a deal to have their internet communications software pre-installed on all new Toshiba notebook computers. | |
| Cheaper than dial up Who would have thought it - broadband on your moby for less than the price of dial up internet access? | |
| Harnessing the energy of Shetland's creative industries People working in the creative industries of Shetland have been invited to gather at Lerwick Town Hall on Thursday (30 August) to explore the industry's potential to become one of the top five economic sectors in Shetland. | |
| Young Films takes youthful route to an online marketing strategy Skye based Young Films has employed web-aware school leaver Mairead Martin to using her blogging skills, to promote the first Scottish Gaelic feature film to show in commercial cinemas in the UK, Seachd: The Inaccessible Pinnacle. | |
| Not travelling Disney make sense Travel, they say, broadens the horizons. Or, at least, confirms what we already suspect. Whichever view you subscribe to, seeing how other people do things is instructive and can throw a fresh insight or idea our way. Like in so many spheres of business life, lessons can be learnt for your web presence from observing others in the same field. | |
| Broadband capacity problems are addressed Sixteen of the eighteen local exchanges earmarked for broadband capacity upgrading are in the Highlands and Islands. | |
| Conference: Transforming business through IA This key event in the IA Centre’s calendar will again raise the profile on how important intangible assets are to economies and businesses alike, and ultimately how they can help and do transform businesses through their recognition and utilisation. | |
| Justifying VoIP for the small business The availability and uptake of broadband in the Highlands and Islands has brought many business benefits to companies of all sizes in the region. Among these benefits has been the ability to adopt IP telephony – a technology even the smallest businesses can take advantage of. | |
Communications merging together | Converged communications vision proving correct Four years ago, Bob Metcalfe, inventor of Ethernet and founder of 3Com, was reported in Forbes magazine saying, “In seven to ten years, video traffic on the internet will exceed data and voice traffic combined.” |
| Creativity in business - doing things differently This year's IoD Scotland annual conference is set to take the business world by storm, with a theme that will enhance your creativity and speakers who will show you how they’ve done it - and inspire you to do the same. | |
| Buying into the VoIP revolution No-one can now deny that internet based phone services – known as Voice over Internet Protocol (VoIP) – are making businesses of all sizes sit up and take notice. | |
Don't let users see red | Usability the key to online success Web site statistics can tell a lot about your web presence. For example, which pages visitors land on, from where they arrive and how long they stay on each page. But the greatest insight is in revealing shortfalls in usability. |
| HIE network 2007 A multi-million pound range of strategic development projects which are building sustainable growth throughout the Highlands and Islands features in a new magazine published online by Highlands and Islands Enterprise. | |