News Archive
| The age of selling When we sell to a specific demographic group, research is vitally important if we are to maximise sales. But are we doing enough to understand our customers? | |
| Real live humans net sales Previously we have discussed live help on web sites – chat boxes users can initiate when they have a question about a product or service. But are these online tools just gimmicks that tie up valuable staff resources? Let’s find out… | |
| New site makes forms easy Forms are the bane of the web site owner’s life. Run by scripts or databases, forms are either temperamental or impenetrable for most people. A new site might be just what you want to hear about. | |
| Sounds like domain confusion A recent fiasco over a sound alike domain name has again reminded web site owners that buying the .co.uk and .com extensions is not necessarily enough to protect their brand and reputation. | |
| Online tools for mobile working In a previous article, we looked at the hardware that can be used to gain greater freedom from our desks and allow mobile working out of the office. What we didn’t touch on were the online tools that could do away with the need to lug any expensive devices around with us at all. | |
| Free Wi-Fi is boosting sales Companies such as travel, tourism and hospitality providers offering free Wi-Fi hotspots to customers are generating significant extra sales and repeat business. | |
| Being in the office while out of it Once upon a time being out of the office was shorthand for being incommunicado. But not anymore. For today’s technology and broadband allows the office to roam with you and to remain in the loop in the as if you were sitting at your desk. | |
